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Licensing Your Product

Licensing your product can be a very necessary aspect of bringing it to the market and profiting from your time, effort, and money spent. Having personal experience in this aspect it may be the best option for you as long as you understand it.

There is no one as close to your product as you are and no one as sincere about it as you are. The best advice anyone can give is to tell you that you are the best source of gaining a license agreement. This is not only our advice but many of the oldest and most experienced companies in the business. Entrepreneur Magazine, Entrepreneur.com, Inventors Digest and many others offer the same advice and it is good advice.

Licensing your product is the best option when you cannot manufacture and market it yourself because of financial and logistical reasons.

An attorney or agent will always want an up-front fee with no guarantee of success and will want approximately 30% of the royalty.
You are the best advantage you have in licensing your product.

The biggest problem is YOU DON’T KNOW HOW TO DO IT.
 Now that is right to the point isn’t it?

  • First – have a real physical product ready to show them. If you don’t have that then a quality drawing with an NDA or Confidentiality Agreement must be signed before you talk to anyone. (We can provide one for you) A real product is preferable however a quality CAD drawing would be much more impressive and would help your position.   
  • Second – have your product protected through a patent pending. If you don’t have a patent pending it is possible they may pay for it as they will own the rights to your idea if in fact they have an interest. However without a patent being filed the value of your position is greatly weakened. It is much better to come from a strong position opposed to a weak one.    
  • Third – once they have evaluated your idea or product an Executive Summary will become the caveat to the presentation. As with any sales person you need to have a quality constructed presentation.

Your Summary should include:

  1. Show the competitive advantage over what already exists
  2. Will it be less cost than the completion and if not why would they buy yours
  3. How will it take the market share from the competition
  4. Will it cost less to ship
  5. Is the market larger or smaller or the same as the competition
  6. Will it produce a higher profit margin for the buyer and retailer
  7. According to the market size what would be the volume of sales per year
  8. Is it easier to manufacture and will it cost more or less
  9. Will it be the same or higher quality
  10. Lead times and shipping information is critical in the final decision

These are 10 of the typical categories that need to be covered. It requires solid research and has to make sense. Having a Summary means it can be used many times over for many different prospects.

We are here to help you through the process all the way. We will set up a professionally constructed Comprehensive Executive Summary for you with all the information a company will need to see.  Well researched and will be used for a long time to come through your journey. If you take your first steps carefully and inexpensively you don’t have to spend that much to achieve this goal.

Licensing for Products and Inventions

Gwendolyn came to us with an invention that was a new concept in holiday lighting. She had been granted a patent in 2010 and was having trouble getting companies interested in her product. We helped design a new product with all the advantages of the patent and would make the product much more marketable. We were in the process of finding an investment group to fund her project and others that we have in our portfolio. In August of 2012 we signed a licensing agreement with her and we have helped her find the funding. The Happy Holiday Lighting will be moving into stores beginning 2013.

Gwendolyn Ponamar

Inventor, Happy Holiday Lighting

Dr. Jouira came to us in March 2012 with an idea for a medical device that would retrieve the four main vital signs simultaneously. We engineered and developed his invention and assembled an investor package so that he could gain investors for his project. We will fully develop his product for manufacturing and we will be marketing his product to sales representatives across the country to hospitals and doctor offices around the world. This the single largest product we have worked with and look forward to a great success and will put The Mars Rising Network.com on the map for more inventors in the future.

Dr. Jassin Jouria

Medical Doctor / Inventor, Jackson Memorial Hospital

Top Licensing Companies in the World

Many of the Agencies listed here represent the largest licencors in the world. They have the clout that no one else has.

Largest Licensors
The 125 largest licensors that license their brand for your product to allow your sales to soar.

Largest Licensing Agents
The 25 largest licensing agents in the business. They do not charge any fees and if they like your idea, invention or product they will find a home for it.

Largest licensors in the world

The 125 largest licensors that license their brand for your product to allow your sales to soar. 

 

  1. DISNEY CONSUMER PRODUCTS…$27.2B
    Jessica Dunne…EVP-Global Licensing….818-544-0001   
  2. ICONIX BRAND GROUP….$9B…DTR…Walmart…Kohl’s…Target…Kmart…Sears…
    Yehuda Shmidman…EVP…Operations….212-730-0030   
  3. PHILLIPS-VAN HEUSEN…$6.6B
    Kenneth L. Wyse…Pres…..Lic & PR…212-381-3628 / Calvin Kline..212-292-9292   
  4. WARNER BROS. CONSUMER PRODUCTS…$6B
    Karen McTier…EVP-Domestic & WorldWide…818-954-3008
    Jordan Sollitto EVP-International Lic….818-954-7807   
  5. NICKELODEON & VIACOM MCONSUMER PRODUCTS
    Leigh Anne Brodsky…..Pres….212-846-7066   
  6. MAJOR LEAGUE BASEBALL…$5B
    Howard Smith…SVP-Licensing…Main # 212-931-7900
    Steve Armus…VP-Soft Goods / Colin Hagen…VP-Hard Goods   
  7. SANRIO…$5B……Music Industry / Retail
    Janet Hsu..Pres…& Jennifer Campbell…VP of Licensing…310-896-3262   
  8. MARVEL ENTERTAINMENT, INC….$4.9B
    Paul Gitter…SVP-Cons. Prods….N. America…212-576-4026
    Sandrine De Raspide..International…+44 207 858 2004   
  9. HASBRO….$4.6B….Games…toys…Main # 401-727-5669
    Bryony Bouyer…SVP…Licensing / Paula Walsh…PR…   
  10. THE CHEROKEE GROUP…..$4B…..Apparal…Walmart…Retail
    Howard Siegel…Pres….818-908-9868   
  11. THE COLLEGIATE LICENSING COMPANY…$3.9B….Everything
    Derek Eiler…SVP-Marketing…770-956-0520
    SPECIALITY: (LMCA) LEVERAGED MARKETING CORP. OF AMERICA…$3.5B
    (Very Diversified)
    Allan Feldman…CEO – 212-265-7474 / Philip Rala…EVP-212-265-7474   
  12. GENERAL MOTORS….$3.5B
    Gene Reamer….Trademark Licensing….313-667-8545   
  13. NATIONAL FOOTBAL LEAGUE…$3.2B….Main # 212-450-2000
    Lisa Baird…SVP-Consumer Products…Main# 212-450-2000
    Gene Goldberg…VP-Product Innovation & Business development
    Susan Rothdihau..VP-Apparal & Sideline
    Leo Kane…Sr. Director-Consumer Products & Hardlines….212450-2758   
  14. LUCAS FILM LICENSING…$1.5B….STAR WARS…ETC.
    Casey Collins…Senior Director-Inter. Licensing & Retail Marketing…415-623-1566
    Paul Southern…Sr. Direc.-Licensing & Retail…415-623-1928   
  15. MATTEL BRANDS CONSUMER PRODUCTS…$3B
    Richard Dickson…SVP-Marketing, Media & Entertainment…310-252-3137   
  16. RAINBOW…..$3B….Theme Parks..Books….Promo Items…Collectables…
    Friderico Gatti…..Sales Director…..+39 071 75067500   
  17. NATIONAL BASKETBALL ASSOCIATION…$3B
    Victoria Picca…SVP-Global Merchandising…212-407-8000
    SPECIALITY: THE BEANSTALK GROUP…$2.8B….
    Very Good Contact for General Merchandise
    Michael Stone…Pres…CEO- 212-421-6060   
  18. PENTLAND BRANDS…..$3B…..MP3…Watches…Apparal…Tents & sleeping Bags
    Ean Brown…..Exec. Director……+44 (0) 20 8346 2600   
  19. WESTINGHOUSE…$2.8B
    Allan Feldman…CEO- (LMCA-above)…212-265-7474
    SPECIALITY: UNITED MEDIA…$2.4B….Children Branding Products
    Joshua Kislevitz…SVP-Domestic Licensing…212-293-8522
    Rita Rubin…SVP-International Licensing…212-293-8521   
  20. HIT ENTERTAINMENT INTERNATIONAL, LTD….$2.7B…Childrens Branding
    Pam Westman…SVP-Consumer Products…212-463-9623
    Peter Byrne…International….=44 207 554 2500   
  21. CARTOON NETWORK ENTERPRISES…$2.1B…
    Christina Miller….SVP…404-885-4101   
  22. FERRARI…..$2B…Apparal…Toys…Eyewear
    Massimiliano Ferrari….Reatail & License Director…..+39 053 6949959   
  23. MGA ENTERTAIMENT…$2B…Childrens Branding
    Leah Marks…SVP-Licensing…818-894-2525   
  24. 20TH CENTURY FOX LICENSING & MERCHANDISING…$2B
    Robert Marick…EVP-Licensing & Merchandising…310-369-2207   
  25. BBC WORLDWIDE…$1.7B…..Merchandising…New Product Search
    Tom Keefer…International Licensing….212-705-9300   
  26. NASCAR…$1.6B
    Blake Davidson…VP-Licensing & Consumer Products…704-348-9665
    SPECIALITY: THE LICENSING COMPANY…$1.8…Broad Range of prod…Good Contact
    Risa Turken…Managing Director-212-413-0880   
  27. GIOCHI PREZIOSI GROUP….$1.58B……TV Series
    Graziano Delmaestro….International Brand…Licensing…+39 01 96 47 51   
  28. KATHY IRELAND WORLDWIDE…..$1.5B…..Jewelry…Apparal…Home..Etc
    Rocco Ingemi…VP & Claude Ergas….310-557-2700   
  29. SESAME WORKSHOP…$1.5B…Sesame Street Characters Etc….
    Maura Regan…VP-GM…Global Licensing…212-875-6416   
  30. SUNKIST GROWERS, INC……$1.5B…Food & bevarge & Apparal
    Mark Madden…VP-Global Marketing & Licensing…818-379-7262   
  31. FORD MOTOR COMPANY…$1.4B….Also “The beanstalk Group”…seen earlier
    John Nens…Director-Global Brand Licensing…313-248-6994   
  32. 3HILCO CONSUMER CAPITAL…$1.4B..Halston…Sharper Image…Tommy Armour
    M. Jeffrey Braman & Ben Nortman….416-361-6336   
  33. PERRY ELLIS INTERNATIONAL, INC…..$1.2B…Apparal & Sports
    Ann Bukawyn….Pres of Licensing……212-536-5665
    Chris Nakatani…Pres…Licensing…212-536-5450
    Maria Folyk-Kushneir…VP-Penguin Etc…212-536-5718
    Alberto Maduro…VP…Latin Sport Brands…305-418-1331
    Barbara Hainline…Direc..Redsand, Girlstar, MCD, Gotcha…949-417-0248…X-7026
    Fiona Wallace…Man. Direc…Licensing all brands….+353(0)1-477-3212
  34. POKE’MAN USA, INC….$1.3B….Nintendo…Etc…
    Natalya Gross…..Director of Licensing….425-274-4800   
  35. PEANUTS…$1.2B…Charlie Brown & the Gang…ALSO with United Media above
    Joshua Kislevitz…SVP-Domestic Licensing…212-293-8522…United Media
    Shawn Lawson-Commings…SVP-Inter. Licensing…212-293-8521…United Media   
  36. CHORION……$1.1B….Nickeloddeon…Sony…TV Books…Etc.
    Steve Cipolla & Tamra Knepfer.Licensing…..212-973-4700   
  37. FREMANTLEMEDIA ENTERPRISES….$1.1B….Price is Right…All TV
    David Ellender..CEO +44 (0) 207-691-6775
    Belinda Thomas…S. PR Manager…+44 (0) 207 691 6911   
  38. JARDEN CORPORATION…..$1B…Niche Consumer Products…Outdoor..
    Good Contact…..
    James Lillie..CEO..914-967-9400
    Carlos Coroalles..Consumer Solutions…561-912-4511
    Robert Marcovitch…Outdoor Solutions…914-967-9400
    Phil Dolci…..Branded Consumables….914-967-9400
    Ross Misher…Brand Central Group……310-268-1231   
  39. MARTHA STEWART OMNIMEDIA…..$1B….Home…Pets…Kitchen…Fabric
    Robin Marino….CEO…Merchandising……212-827-8000   
  40. SONY PICTURES CONSUMER PRODUCTS….$1B…Promo & Retail
    Greg Economos…SVP-Consumer products…310-244-4188  
  41. UNIVERSAL PARTNERSHIPS & LICENSING…$1B…Universal Studios & Merch.
    Amy Taylor….SVP…818-777-0276   
  42. HARLEY-DAVIDSON MOTOR COMPANY…$900M…Everything Harley
    Joanne Bishmann…..VP…Licensing…414-343-7713   
  43. NELVANA ENTERPRISES….$900M….Toys…McDonalds…Cartoon Network
    Mark Northwood…VP…Licensing World Wide….416-588-5571   
  44. PLAYBOY ENTERPRISES, INC……$900M….Main # 312-751-8000
    Adrianna Chinnici & Sarah Haney & Theresa Hennessey
    Licensing, Global Lic., Public Relations   
  45. THE COCA COLA COMPANY….$850M…..Wide Range of Products & New Items
    Kate Dwyer…VP-Worldwide Licensing & Retail…..404-676-7478   
  46. FRIGIDARE…..$850M…..
    Agent (LMCA)…..Philip Raia…..212-265-7474   
  47. WWE…WORLD WRESTLING ENTERTAINMENT…$800M….All Merchandise
    Florence Di Giorgio..Sr. Direc…Global Licensing…203-359-5136
    Ross Walker…Director..International Consumer products…+44 2088341424   
  48. CARTE BLANCHE GREETINGS LTD……$800M…Licensing with Manu. & Retail
    Richard Edmondson…Commercial Director….+44 1243 792510
    Emma Pethybridge…Licensing…..+44 1243 792558   
  49. KELLWOOD….$800M……Fashion Brands…..
    Brenda Palmer….VP…Licensing….212-329-8065   
  50. JEEP CHRYSLER…..$715B….Pet Gear..Auto…Apparal…Tools…More
    Debra Joester…The Joester Loria Group seen earlier…..212-683-5150
    Joanne Loria……The Joester Loria Group…..212-683-5150   
  51. SPECIALITY: THE JOESTER LORIA GROUP…$1.2B…Care Bears…Pepsi…Chrysler..Toys
    Debra Joester…Pres-212-683-5150 / Joanne Loria…EVP-212-683-5150   
  52. CATERPILLAR, INC…$711M….Shoes….Boots….Toys…Bags…Eyewear…Watches
    Linda Stokes…..Merchandising & Licensing…..309-675-4563   
  53. PGA TOUR…$660M…..Golf….All Golf
    Timothy Hawes…SVP…Retail Licensing……904-285-3700
    Brent Ullman…Pres…212-798-3101 / Marcia Corbett Licensing…212-997-3065   
  54. AMERICAN GREETINGS PROPERTIES…$650M…Cards…Walmart, McDonalds
    Carla Silva…..VP Global Licensing…..212-386-7355   
  55. HEWLETT-PACKARD….$600M…..
    Tim Carter….Director of Patent & Brand Licensing…..208-396-6426   
  56. THE LEGO GROUP…..$553M…..Games & Toys
    Andrea Ryder & Stephanie Lawrence…Licensing…+45 20 28 05 90   
  57. BEVERLY HILLs POLO CLUB…$550M….High End Apparal
    S. Haddad…Partner…646-266-3024   
  58. POLAROID………..$510M……Entertainment…Gaming…Electronics
    Scott Hardy….President…..Licensing….952-641-1020
  59. AT&T….$500M….All Communications & Devices of all kinds
    Nicholas Bloom..Agent..The Beanstalk Group…212-303-1186   
  60. JOHN DEERE…..$460M….Garden..Garage…Apparal…Foot Wear…Toys
    Jeffrey Gredvig…Brand Licensing…Merchandise…919-804-2725   
  61. FIFA……$425M………..World Cup…..Licensing
    Mark Matheny….Global Brands Group……+65-6622-8100   
  62. HEARST MAGAZINES…$625M….Handbags…Sunglasses…Cosmo Girl..Apparal
    Glen Ellen Brown…VP..Brand Development….212-492-1301   
  63. THE THOMAS KINKADE COMPANY…..$400M…..Artwork….
    Linda Mariano……Marketing & Licensing…….408-201-5210   
  64. MICHELIN LIFESTYLE LIMITED……$380M…….Automotive
    Daniela Gould…..Marketing & Licensing International…+44 (0) 1782 402082   
  65. DODGE/RAM…CHRYSLER BRANDS…….$375M………Automotive
    Ramez Toubassy….Pres…Brand Sense…310-867-7222   
  66. THE SHARPER IMAGE……$350M……Consumer Electronics
    Frederico De Bellegarde….VP Licensing….212-967-6000   
  67. CBS CONSUMER PRODUCTS…..$340M……NCIS…STAR TREK…TOYS-R-US
    Liz Kalodner….EVP & GM…….212-975-7795   
  68. CLASSIC MEDIA…..$325M…….CLASSIC BOOKS AND FILM LICENSING
    Andrew Kerr….UK…..+44 (0) 20 8762 6237
    Nicole Blake….USA…..212-659-3030   
  69. ITV STUDIOS GLOBAL ENTERTAINMENT….$310M….UK TV….
    Steve Gallant…Home Entertainment & Digital……+0844 881 3000
    Aysha Kidwai…World Wide Merchandising & Licensing…Main#    
  70. MAJOR LEAGUE SOCCER….$310M,,,,Toys-r-Us…All Sports Merchandise
    Stu Crystal…VP of Consumer Goods……212-450-1234    
  71. MARS RETAIL GROUP….$310M….Toys….Grocery….Gift….Speciality
    Debi Rosenfeld….Sr. Manager…Licensing Products……702-547-0779    
  72. THE STANLEY WORKS……$300M….All Hardware…Major Player..Worldwide
    Nicholas Bloom…VP…Beanstalk……212-303-1186   
  73. WINCHESTER…….$300M……Western Apparal & Accessories…Outdoor…Etc…
    Vicki Bedner…Licensed Products……618-258-2365
    Jason Sutton….LMCA Agency…..212-265-7474   
  74. THE GOODYEAR TIRE & RUBBER COMPANY…..$275M…Auto Industry…Apparal
    Glen Konkle…CEO…Equity Management…..858-558-2500   
  75. STUDIO 100….$260M……Belgian Company….TV……
    Tom Grymonprez…..Director…..+32 (0) 3 8776035   
  76. EASTMAN KODAK….$250M…Eye Glass lenses…Camera…Etc…
    Philip Raia….EVP…LMCA Agency…….212-265-7474   
  77. NATIONAL GEOGRAPHIC……$250M….Retail…Cards…Stationary..Home…Etc.
    John Dumbacher…SVP Licensing…202-857-7572   
  78. SUMMIT ENTERTAINMENT….$250M….Twilight Saga Series…Walmart….Retail
    Nancy Kirkpatrick….Pres…Worldwide Marketing…310-309-8467   
  79. NATIONAL TRUST FOR HISTORIC PRESERVATION…$225M….Furniture…Art…
    Michelle Alfandari…..CEO…Moda Licensing Agency………212-687-7640   
  80. COURTNEY DAVIS…..$215……Art…Music….Etc….
    Sam Abell……President….615-472-7700   
  81. THE TRUMP ORGANIZATION…..$215M…..Apparal….Home….Food…Fashion
    Cathy Glosser…EVP..& Evelyn Choi…Glocal Licensing……212-836-3242    
  82. AGFAPHOTO…$200M…Camera & Related Accessories…Also Distribution
    Philip Raia…..EVP…LMCA Agency…..212-265-7474    
  83. DR PEPPER SNAPPLE GROUP….$200M….Mass market…Grocery…Convenient
    Carla Peyton…..Director of Licensing…..972-673-7000    
  84. KRAFT FOODS…….$200M….Grocery…Mas Market….
    Lori Gould…..Director……..973-503-4557   
  85. LAMBORGHINI ARTIMARCA SPA…..$200M……Automotive….Retail
    Maria Lucia Lazzarini……GM……+39 0516817655   
  86. SEAN JOHN……$200M…..Fragrance..Outer Wear & Eye Wear..Foot Wear…Macy’s
    Andreana Andrews…..Director…..212-500-2241   
  87. SOURCE INTERLINK MEDIA……$200M…..70 Brands…Automotive…Big Items
    Rick Stark…..VP Sales….310-531-5076   
  88. VIZ MEDIA…..$200M….Video Games…Cards…Apparal…Figures…Home Decor
    Tracy Hanchett…US/LA……415-546-7073   
  89. JIM SHORE DESIGNS…..$192M…..Disney….QVC…Gift Shops….Lowes…Macy’s
    Joanne Olds…President..The Buffalo Works Agency……612-910-4057   
  90. JAGUAR…..$170M… Auto….Bags…Business Apparal….Leather Goods
    Louise French…..VP…Beanstalk Agency……+44 207 031 7950   
  91. INVISTA TECHNOLOGIES……$164M…..Cosmetics….World Wide
    Michelle Alfandari….Pres…Moda Licensing Agency……..212-687-7640   
  92. CHURCH & DWIGHT……$150M……Arm & Hammer….Pet…Air…Floor Care
    Tammy Talerico-Payne….Director…..609-279-7334
    Andrew Tokins….Brandgenuity……212-925-0730    
  93. THE FOOTBALL ASSOCIATION….$150M……UK Football & Associated venues
    Seam Mcauliffe…Bus. Dev……….+44 (0) 870 844 8200   
  94. KAWASAKI…..$150M…….Toys…Accessories…Racing…Motorcycles
    Glen Konkle…CEO…..858-558-2500   
  95. SEA WORLD PARKS & ENTERTAINMENT…$150M….Retail…Toys….
    Deana Duffek….Licensing Director…..407-721-3375   
  96. WEIL LIFESTYLE….$150M…….Health & Well Being
    David Stoup…Co-Chair….602-432-3252
    Ross Misher….Brand Central Group Agency…..310-268-1231    
  97. NISSAN MOTOR COMPANY…..$146M…….Auto….Radio Control….Video Games
    Glen Konkle….CEO…Equity Management Agency……..858-558-2500   
  98. E1 ENTERTAINMENT…….$138M……..New Products….Toys….Retail
    Andrew Carley……Head of Licensing….+0207 907 3773   
  99. SMILEY WORLD….$136M……..World Wide PR……
    Nicolas Loufrani……CEO……_0207 378 8231   
  100. MELITTA….$125M…….Coffee…Coffee Makers…Housewares…Mass Market
    Natasha Murazew…..LMCA Agency……212-265-7474   
  101. CHAPMAN ENTERTAINMENT…..$117M……Toys…Games…Video…Retail
    Andrew Haydon…Commercial Director…….+44 (0) 870 40 30 556   
  102. V&A ENTERPRISES……$110M…….Textile…Jewelry…Art….Gift…
    Lauren Sizeland……Development & Licensing…..+44 (0) 20 7942 2981   
  103. ASPCA…..$100M…..Pets…..Animal Cruewlity…Accessories…Education
    Elysia Howard…….. Marketing & Licensing…..646-291-4508   
  104. FOOD NETWORK….$100M…….Cook Ware…Food….Retail….Concessions
    Sergei Kuharsky…..GM…Scripps Enterprises Agency…….646-336-3784   
  105. LAZYTOWN ENTERTAINMENT……$100M…….Spots Clubs…Drinks…Health
    Gudmundur Magnason….Managing Director….International….+354 590 1700   
  106. THE WIGGLES INTERNATIONAL….#100M….UK & US….Reatil Mass Market
    Daniela Kraus…Consumer Products Manager…….+61 2 9839 3351   
  107. MHS LICENSING…..$88M……Sporting Goods….Mass Retail..New Products
    Marty Segelbaum…..President…..952-544-1377   
  108. AARDMAN ANIMATIONS….$82M…….Animation Licensing…Consumer…Toys…
    Sean Clarke…..Head of Aardman Rights……..+44 0117 984- 8485   
  109. HAMILTON BEACH BRANDS…….$80M…..Floor Care…Vacuums…Big Retail
    Ramez Toubassy…Pres…Brand Central Partners Agency….310-867-7222   
  110. MARATHON MEDIA…..$80M…..Toys….Video Games…Apps…..World Wide
    Patricia De Wilde…..Director of Licensing……+331 4434 6600   
  111. ROTO-ROOTER…….$75M……Chemival Drain Cleaners…Big Retail…New Products
    Allan Feldman….CEo….LMCA Agency………212-265-7474   
  112. BEAM BRANDS…..$72M…….Food & Beverage…Big Retail…Liquor
    Angela Farrugia…..GM….The Licensing Company Agency…..212-413-0880   
  113. MARK BUNETT PRODUCTIONS…. $70M…….Games Shows…Reality TV…Retail
    Amanda Harrell….Mark Burnett Productions…..310-903-5661
    Ross Misher….Pres…..Brand Central Group Agency……310-268-1231   
  114. LA-Z-BOY CORP……….$67M…..Furniture…Home Decor….Retail
    Glen Konkle….CEO…Equity Management Agency….858-558-2500   
  115. PAUL BRENT….$67M….Art…Dinner Ware…Bags…Artists
    Ellen Seay….Licensing Director….850-785-2684 X-14   
  116. BLACK FLAG……$65M….Bug Zappers…Caulks & Sealants…Landscape Lighting
    Alan Kravetz…..Licensing……LMCA Agency…..212-265-7474   
  117. THE CLOROX COMPANY….$65M……Big Retail…Grills…Lighters…Auto Market
    Ramez Toubassy….Pres…Brand Sense Partners Agency….310-867-7222   
  118. DISSERO BRANDS…..$65M……Greeting Cards…Apparal…Accessories…Retail
    David Todd….CEO….649-309-6363   
  119. WILD WINGS LICENSING…$63M……Pets…Home….Outdoor Living
    Shari Wald….Licensing Manager…651-345-5355   
  120. LAND ROVER……$60M….Auto…Sun Glasses…Camera…Bikes…Apparal
    Louise French…VP…Beanstalk Agency…..+44 (0) 20 7031 7950   
  121. MACK TRUCK……$60M….Consumer Lifestyle…Footwear…Auto
    Randy De Lillo….Mack Trucks….610-709-2601
    Philip Raia…EVP…LMCA Agency….212-265-7474   
  122. MOONSCOOP……$58M….Cartoons…Skate Boarding…Gaming…Online
    Cynthia Money…Pres…Marketing & World Wide Products….818-999-0062   
  123. PERFETTI VAN MELLE (CHUPA CHUPS)….$52M…..Kids…Toys…Games…
    Christine Cool….Licensing…..+34 93 773 92 00   
  124. SCHOLASTIC MEDIA…..$50M….PBS Kids…Consumer Products for Kids
    Leslye Schaefer….SVP…..Marketing……..212-389-3900   
  125. WPT ENTERPRISES…..$50M…World Poker Tour…Cards…Games…Mobile Apps
    Haley Jones….Marketing….323-330-9900
    Andrew Topkins…..Brandgenuity Agency…..212-925-0730   
  126. THE KELLOG COMPANY……$35M…..Big Retail…Kids products…New Products
    Kathleen Pavlack….Global Licensing…269-961-2809
    Ross Misher…CEO….Brand Central Group Agency…..310-268-1231

Largest Licensing Agents in the World

The 25 largest licensing agents in the business. They do not charge any fees and if they like your idea, invention or product they will find a home for it.

 

  1. IMG ….$7B…..They represent College Sports….Pro Sports…Arnold Palmer
    EA Sports….World Soccer…..Pele…Ferrari….Chicken Soup For the Soul…
    World Series of Poker…..and many many more. Large and VIP Agency.
    Tim Rothwell….EVP…Global Licensing…….424-653-1660
    Bruno Maglione…EVP…International Licensing….+44 (0) 208 233 6668Pat Battle….SVP…..IMG College Licensing…….777-956-0520   
  2. EQUITY MANAGEMENT ….$5.2B…..General Motors…General Electric
    American Airlines….Franks Red Hot…..Maytag…..Nissan….Retail Products
    Large Brand Extension Agency…interested in new Products and ideas
    Glen Konkle….CEO….858-558-2500   
  3. LEVERAGED MARKETING CORPORATION OF AMERICA …..$5B…..
    Mack Trucks….WestingHouse….RedWing…United Airlines…Winchester
    San Diego Zoo…Black Flag and many more. Wants new products……
    Allan Feldman…….CEO…..212-265-7474…X-202   
  4. THE BEANSTALK GROUP …….$2.2B…….This company is very diverse
    Ford…Jaguar…AT&T…Harley…Land Rover…US Army…Stanley…HGTV
    Paris Hilton…Salma Hayek…always wants new products for thier clients.
    Michael Stone…President….212-421-6060   
  5. THE LICENSING COMPANY ….$2.8B…..Food & Beverage Market Focus
    Coca-Cola…Jelly belly…Welches…Walmart…Kroger…Speciality Retail
    Very open to new ideas and consumer products.
    Angela Farrugia….Managing Director….212-413-0880   
  6. UNITED MEDIA …..$2.1B…..Hallmark…Harper Collins Publishing…
    Family Education Network…Apparal…Peanuts…Childrens Focus…
    Joshua Kislevitz…SVP…Domestic Licensing…212-293-8522
    Shawn Lawson-Cummings..SVP…International Licensing…212-293-8521   
  7. COPYRIGHT PROMOTIONS LICENSING GROUP ….$1.8B….Cookie Jar
    Strawberry Short Cake…Major Films…Sports Stars…Big Retail…Home…
    Apparel…Evergreen Animation….and many more…Kids are a focus   
  8. THE JOESTER LORIA GROUP ……$1.8B……Jeep Chrysler…Animal Planet
    Discovery Channel…Pepsi…Aquafina…They are very big in Retail with the
    big box stores and comsumer products are very diverse. New products..Yes
    Debra Joester…Pres. & Joanne Loria…EVP…212-683-5150   
  9. BRAND SENSE PARTNERS …$1.3B…..Halle Berry…Britney Spears…Dodge
    Syfy Channel…Armor All…MGM…special focus on the Green Market…Food
    Beverage…Fashion…Housewares…Furnishings…Diverse & Aggressive
    Ramez Toubassy…President….310-867-7222   
  10. BRAND CENTRAL ……$1.1B…..Kellogg’s…Dr. Pepper..Snapple… Food
    Beverage…big in those areas…always expanding…Old Navy…Big Retail
    Ross Misher…CEO…310-268-1231   
  11. GLOBAL ICONS …$1B…Cold Stone…Ice Cream Makers for Kids…
    Think Wow toys…Chuck E Cheese pizza maker…Mrs. Fields Cookies
    Hershey…CVS Phamacies…Crock Pot….Food oriented and kids
    Jeff Lotman/CEO…Mike Gard/COO…Bill McClinton/SVP Licensing
    310-820-5300   
  12. IMC LICENSING …..$750mM…..Valvoline…Life Savers…Crystal Light..
    Bug Retail Agency…always looking for new products and concepts
    Cara K. Bernosky….President…502-589-7655   
  13. MODA LICENSING ……$595M……New York Times…Lycra…UNICEF…
    Bushnell…Advent…Distribution Channels World Wide…Publishing
    very big in speciality stores…Airports…and much more…very diversified
    Michelle Alfandari….CEO…212-687-7640   
  14. 4KIDS ENTERTAINMENT …..$524M……Cartoon Network…Jim Henson
    Sesame Street…Toys and brands world wide…all kids all the time…Retail
    Al Khan/CEO…Carlin West/EVP…Roz Nowicki/EVP…Licensing…
    Sandra Vauthier-Cellier…Director…….212-758-7666
  15. BRAND LICENSING TEAM …..$500M…..Coca-Cola…Chick-fil-A…
    Toys…Games…Videos…very big in Retail with all the big box stores
    Cindy Birdsong / John Shero / Managing Partners…678-324-3270   
  16. GLOBAL BRANDS GROUP …….$425M…….FIFA World Cup…
    The World Cup is their nfocus and everything in consumer products
    that relate to the World Cup and Sports. Very focused and large.
    Mark Matheny….CEO…..+65 6622 8100   
  17. BRADFORD LICENSING …..$411M…..Pepsi Cola…7up…Marilyn Monroe
    Happy House…Apparal…Speciality Stores…Mass Retail…Good Group
    Michelle Minieri…..President……973-509-0200   
  18. BRAVADO …….$388M……Music Industry…Alicia Keys….Mariah Carey
    Whitney Houston….Michael Jackson….Yes they are big and influential
    Tom Bennett…CEO…212-445-3435   
  19. BRANDGENUITY …..$360M…..Food Network…Atari…WPT Poker Tour
    MGM Classics…Sir Andrew Lloyd Weber…Big in Retail…very big player
    Very Diverse and aklways looking for new idea…products & concepts…
    Andrew Topkins….Partner….Licensing…212-925-0730   
  20. CKX ….$328M……..Elvis Presley…Graceland….Muhammad Ali..
    American Idol USA…Consumer Products and much more
    Robert F.X. Sillerman…CEO…..Robert Dodds…CEO of 19 Entertainment
    Jack Soden…CEO of Elvis Presley Enterprises……   
  21. CREATIVE ARTISTS AGENCY …..$300M…..Sarah Jessica Parker….
    Cindy Crawford…Eva Mendes…Derek Jeter…and many more. All
    products with Retail…fragrance…cosmetics…Health & Beauty…Etc.
    Mike Stein…Licensing….424-288-2000   
  22. NANCY BAILEY & ASSOCIATES …..$225M…..Mr. Clean…Scope…
    Febreze…Cover Girl…Tide….Crayola…Pennzoil…Quaker State…
    Travelocity…very big in Retail as you can see….new products are a must
    Nell Roney…President….678-352-1000   
  23. KIDZ ENTERTAINMENT ….$180M…The Simpsons….The Twilight Saga
    Lego…..big in retail obviously…looking for new products to add.
    Morten Geschwendtner…..CEO…..+45 33 55 61 00   
  24. BROAD STREET LICENSING GROUP …$117M…..Playboy….Burger King
    Gourmet Boutique Foods…Brueggers Restaurants…Rich Foods…also
    Aerosmith…Ozzy Osborne…Motley Crue…and much more.you get the idea
    Carole Francesca…..President…..973-655-0598   
  25. LIVE NATION MERCHANDISE ….$100M….These are the merchandisers
    for The Who…Bruce Springsteen…The Beatles….all consumer products
    related to music…videos…and all that it can encompass……
    Steve Glasenk…..VP Merchandise…….415-247-7467

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